Seminário: Public Health in the Era of Big Data: From Online Evidence to Serious Games

22/08/2019 - 13:00
Auditório "Kenkichi Fujimori" - P217 do IAG (Rua do Matão, 1226, Cidade Universitária)

O seminário do Departamento de Ciências Atmosféricas será apresentado pela Profa. Patty Kostkova (UCL IRDR Centre for Digital Public Health in Emergencies - dPHE, UCL, London, UK).

Recently, the massive explosion of medical evidence on the Internet and mobile devices and increased citizens’ involvement in management of their health changed the delivery of healthcare. This rapid process changed healthcare delivery at developed world and increasingly improves community health in the low and middle income countries (LMIC).
In this presentation we will outline the issues surrounding the dissemination of medical evidence and understanding public information needs from Internet search weblogs analytics. Educational effectiveness of serious games highlights the opportunity mobile technology brought to training, community engagement and behaviour change. Social networking with increasing amount of user-generated content from social media and participatory surveillance systems provide readily available source of real-time monitoring and epidemic intelligence.
In this talk, we will draw from several mobile technology projects aimed at citizens in low and middle income countries. In particular, mobile training and crowdsourcing for community engagement to combat the zika virus in Brazil, social media use for vaccination campaigns, early warning epidemics dashboard, and serious mobile games for increasing resilience and disaster preparedness in perinatal women in Nepal.
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